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Peter Rabbit School Holiday Promotion
Client
Westfield St Lukes
14 days
Live Time
1 x Roaming Selfie Machine
Gadgets
UNIQUE PARTICIPANTS
841
SIGN UPS
30%
POST VIEWS
45,147
Photo zone was set up as part of Peter Rabbit kids activity zone. After kids finished their activity (colouring, creating special plant pot, making rabbit ears, etc.) Westfield staff took photos of them with their creations with Interlike Selfie Machine.
To receive the photo, parents entered their details into the Selfie Machine. All individual photos were delivered by email and sms.
Competition ⭐
All shoppers had a chance to participate in a competition by sharing their photo publicly on Facebook with @WestfieldNZStLukes. Two winners took home a $100 Westfield Gift Card each.

The promotion ran for 14 days with one Interlike Selfie Machine.
How it works
Free kids activity themed around Peter Rabbit the movie during school holidays at Westfield
Taking photo with Interlike Selfie Machine of kids with their creations
Parents enter their details to receive the photo
Email with the photo sent and participants can enter a competition by sharing their photo
Photo shared to customer's personal Facebook account with preset text and #tags
Results ✨
1,099
Photos created
45,147
Photos impressions
30%
VIP sign ups
Facebook Engagements
2,641
Likes
347
Comments
362
Shares
Micro Influencers
Further analysis via Micro Influencer Interlike plug in has identified 4 micro influencers with the relevant audiences of over 25,000 combined.
Sentiment
Wrap up video
Enquire ✋
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