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Happy Chinese New Year from Box Hill Central
Client
Vicinity Box Hill Central
4 weeks
Live Time
2 Interlike Selfie Stations
Gadgets
UNIQUE PARTICIPANTS
1,643
SIGN UPS
22%
INSTAGRAM VIDEO VIEWS
9,384
Set up as part of a great Chinese New Year themed area, two bilingual Interlike Selfie Stations enabled shoppers to take boomerangs (GIFs). To receive their boomerang, customers entered their details and agree to privacy terms. Each individual boomerang was delivered via email and sms.
Competition ⭐
All shoppers had a chance to participate in a competition by sharing their boomerang on Instagram with #BHCHappyCNY and tagging @boxhillcentral

10 winners took home $100 Box Hill Central vouchers to spend in-centre!
The promotion ran for 28 days with two Interlike Selfie Station as a stand alone always on installation.
How it works
Free gifs for all customers visiting Box Hill Central during the 4 weeks celebration of the Lunar New Year
A succession of 4 images is taken and automatically turned into a branded themed gif
Customers enter their details into the bi lingual app to receive the gif and agree to the terms
Branded email and sms with the gif sent
To complete competition entry, a photo is shared to customer's personal Instagram account with #BHCHappyCNY and @boxhillcentral
Results ✨
2,552
Photos created
9,384
Instagram video plays
22%
VIP sign ups
1,151
Mobile numbers
Social Engagements
Instagram
102
Shares
79
Comments
1,938
Likes
Facebook
179
Shares
481
Comments
5,362
Likes
Micro Influencers
Analysis via Micro Influencer Interlike plug in has identified 9 micro influencers with 98,800 joined reach on Instagram, Youtube and Pinterest.
Sentiment
Authentic customer engagement on Instagram through customer comments. The shares demonstrate a strong positive association that customers had between the event that matters to them, the campaign and shopping the centre.
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