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Westfield Helensvale Lead Generation Promotion
Client
Scentre Group Westfield Helensvale
14 days
Live Time
1 Interlike Selfie Station
Gadgets
20% increase

An eye catching stand alone Interlike Selfie Station enabled shoppers to take a photo and instantly send it to themselves, then share it to their personal social channels.

To receive their photo, customers entered their details including their name, last name, email and optional phone number.
Competition ⭐
All shoppers had a chance to participate in a competition. They entered by sharing a selfie publicly on Facebook with #WestfieldHelensvale, then commenting on how they would spend their winnings in the centre.

The winner took home a $1,000 Westfield Helensvale Gift Card and was announced on Westfield Helensvale's Facebook page.

This gave the page a considerable increase in positive engagement with the community.
How it works
Free photos for all customers visiting Helensvale Shopping centre. Customers choose from one of three branded photo frames and take photo
Customers enter their details to receive the photo and agree to the terms. There is an option to sign up to up to four Helensvale centre newsletters: General, Fashion, Family and Food
Branded email with the photo sent and participants can enter a competition by sharing their photo
Photo shared to customer's personal Facebook account
Photo shared to customer's personal Instagram account with campaign #tags
Results ✨
364
Photos created
65%
VIP sign ups
427
Mobile numbers
Engagements
Facebook
83
Shares
142
Comments
1,281
Likes
Micro Influencers
16 micro-influencers were identified. The top one had an impressive 33K followers on Instagram. This then enabled Helensvale to reach out and form a relationship with these micro influencers, something we encourage as a means of working with the community.
Sentiment
An integral aspect of any Interlike activation is that the generation of content, which is then shared to social media, creates a space for the expression of positive sentiment. Here is an example of someone using the interlike.app to share a positive message, that is now intrinsically tied to the Westfield brand, and Helensvale experience.
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