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AW Fashion Selfie Competition
Client
Tinline Property Richmond Mall
4 weeks
Live Time
1 Interlike Selfie Station
Gadgets
UNIQUE PARTICIPANTS
1,038
SIGN UPS
98%
POST VIEWS
506,535
Set up in a stylised stand alone installation with a backdrop, Selfie Station enabled shoppers to take photos and instantly share directly to Richmond Mall Facebook page.

To receive their photo, customers entered their details. The link to individual photos was delivered by email and sms.
Competition ⭐
All shoppers had a chance to participate in a competition by commenting on their photo tagging their friends.

Five lucky winners took home a $500 Richmond Mall Gift Card each. Weekly minor draws provided additional opportunity to engage with the community on Richmond Mall Facebook page.
How it works
Free photos for all customers visiting Richmond Shopping centre and a chance to win. Customers choose from one of three branded photo frames and take photo
Customer enters their details to receive the photo
Photo is instantly shared to RIchmond Mall Facebook page and customer receives a link via email and sms
Weekly winner announcements provide an additional opportunity to engage with the community on Richmond Mall Facebook page
Results ✨
1,247
Photos created
506,535
Photos impressions
98%
VIP sign ups
573
Mobile numbers
Facebook Engagments
6,489
Likes
2,423
Comments
3,280
Shares
Micro Influencers
Further analysis via Micro Influencer Interlike plug in has identified 22 micro influencers with the relevant audiences of over 28,502 combined.
Additional customer insights
The entry form delved deeper into customer's location.
The entry form asked about customers' favourite fashion shop within the centre.
Enquire ✋
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